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Livingston Inches Closer to $500,000 Makeover

Lights, camera, action! Those directions could be yelled around the streets of Livingston soon.

Livingston has made it to the top five finalists for the upcoming season of Small Business Revolution. An online series created by Deluxe, Small Business Revolution winnows their finalist list to one lucky winner. Six businesses in the winning town will receive a share of the $500,000 prize money to be used toward business revitalization. The show is streamed on Hulu and Prime Video.

Livingston joins Spearfish, S.D., Fredonia, N.Y., Benicia, Calif., and The Dalles, Ore. at the top of the pack. Since the show kicked off in 2016, it has received nearly 36,000 nominations for small town business makeovers. Before announcing the top five, the Deluxe team visited the 10 finalists in the running.

Deluxe also makes sure to offer voters information about each small town in the top five. The show makers describe Livingston as “a town just shy of 8,000 residents…nestled along the Yellowstone River.” Deluxe acknowledges that Livingston suffers no shortage or tourism traffic, especially as it sits in the year-round pathway to Yellowstone National Park. The influx of newcomers to nearby Bozeman has trickled into Livingston, forcing housing prices up, and rendering many housing opportunities inaccessible as landlords convert to vacation rentals. Livingston, as Small Business Revolution notes, was once bustling with activity from the railway, until the population started to dip in the 1980s. The small businesses that stand to profit (if Livingston wins) are outdoor gear shops, rental businesses, artists, restaurants and other tourist-related companies.

Those small business owners can expect help with marketing support and business advice from Deluxe small-business marketing professionals. They will also receive guidance from TV show hosts Amanda Brinkman and Ty Pennington. In addition to hosting the show, Brinkman acts as Chief Brand & Content Officer for the project. Pennington is a household name from his career with Extreme Makeover: Home Edition. Pennington channels the energy America fell in love with and his eye for design on Small Business Revolution.

To help Livingston become the lucky winner and be featured on the show, vote at SmallBusinessRevolution.org.

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Written by Hannah Stiff

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