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Beards of Art: The Beardsmith

The Beardsmith in Boise might sound like an intimidating place, after all it’s filled with men and their beards. But as soon as you walk in, you’re greeted by friendly faces. You glance around the barbershop and see men of all ages and walks of life, lying back and getting their hair cut, beards trimmed and the full warm towel treatment. It’s a place where hard working men go to get pampered, describes owner, Wendy Rose.

“The Beardsmith”, Wendy Rose

Rose is a fourth-generation barber who, from a young age, was fascinated by bearded men. She shares a story about always having great interactions with men with facial hair – that was until she touched a beard without asking. The man attached to the beard explained it wasn’t cool. It was an “aha” moment, realizing “the beard” is truly a part of “the man”.

She left her corporate job, heading to barber school after learning she could make a decent living doing something she loved. Her partner grew out his hair and beard so she could practice different techniques, and that’s when he named her “The Beardsmith”.

In the Treasure Valley, The Beardsmith is well known in the facial hair community. What? You didn’t realize there is a facial hair community here? Wendy describes it as a club where men give each other a nod, noting a compliment of their beard and ask “Beardsmith?”. Rose attributes her barbering success to her customers and the community; she says they are the people who grew it and she really supported them in doing so. She adds it was all built on word of mouth and delivering above and beyond service.

Consistency is another thing Rose points out in her business – always delivering on that promise of service and striving to meet client expectations. The goal for the Beardsmith team is to make sure the client is taken care of, from their first call to when they leave the shop. Rose figures being part of the Better Business Bureau is the stamp of approval that shows it’s working.

The Beardsmith is a BBB Accredited Business located in Boise, ID. Learn more here.

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Written by Rebecca Barr

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